Search Ads

Get to the heart of your customers’ needs through real-time, far-reaching data. By building search marketing campaigns rooted in analytics, we’re able to identify intent and meet your customers where they’re at in the buying journey. This empowers your brand to connect with the customer, providing more value, relevance, and ROI.

We’re experts in creating and managing high-performing Search Ad campaigns across a range of platforms to increase your brand’s visibility and profitability. We work in partnership with your marketing team to establish key objectives and strategy and give you the expertise and best practice recommendations where you need it most.

Account structure

Your account structure is about determining how to best use different ad groups in different campaigns, to make sure you’re effectively targeting the right people for the right purpose in an organised, segmented approach.

Without good account structure, it’s easy to find yourself getting confused about the purposes of specific ad groups within different campaigns, and it can make it harder to manage individual ads. For instance, if you want to remove one managed placement from a display campaign or one bad search ad, it’s a lot easier to find it and delete it when you know where to look for it.


Data segments & Remarketing

You can create audience segments to target with your Search ads that include people who have left your website without buying anything. Your Search ads will then help you connect with these potential customers when they continue looking for what they need using Google Search. Set your bids, create ads, or select keywords keeping in mind that these potential customers have previously visited your website.

Bid Management

Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for your business.

Manual bid management is not always an option when you are running thousands of campaigns, ad-groups and keywords. We are comfortable using Kenshoo, Acquisio, Marin & DoubleClick Search. We also like to create and deploy our own custom Google Ads scripts for Bid Management & Automation, or more advanced solutions using Google Ads API.

Audience targeting

Being targeted with your ads is the hallmark of a good ads strategy. It's the difference between your content being viewed as intrusive, or truly relevant and helpful within the buyer's journey. Using audience targeting, you can make sure that the people who matter to you see your pages at the top of their search. In this lesson, learn how to effectively reach your customers using Google audiences.