Shopping Ads

Shopping Ads Management

Our full-service Google Shopping Management covers every aspect of your product advertising needs in search, from bid and performance optimization to improved targeting and comprehensive management of your feed down to the individual SKU. We know what drives performance. Our proven strategies, along with our collaborative approach to working and unique partnerships with Google ensure you get the best returns on your Google Shopping Campaigns.

Product Feed Optimization

Optimizing your product feed is the foundation to any successful Google Shopping campaign. It’s responsible for every search term that your Shopping Ads appear for and helps to improve your Return on Ad spend. Our sophisticated software and team of expert analysts will help to ensure your product feed is continually optimized to deliver exceptional results.

Merchant Centre Setup & Management

Google Merchant Centre is a powerful tool which uploads your product listings for use with Google Shopping and make them available to shoppers across the platform. We offer everything from creating the merchant centre to assisting with disapprovals or warnings. Managing this crucial aspect of campaign set up and performance on your behalf, allows your ads to display correctly and simplifies your whole Google Shopping seller experience.

Optimization of Bid Strategies

Your enterprise eCommerce catalog needs more than bid adjustments, though. We segment your PLAs for the most effective budget strategies based on a number of factors including geo-targeting, day-parting, user devices, audience segments, bucketing based on ROAS, products, consumer intent, and more. Spend money on top-converting PLAs and reduce your wasted spend on non-converters.

Reporting & Insights

Results are everything. They’re integral to maximising performance and improving ROI. We continually monitor and fine-tune your Google Shopping campaigns, applying advanced optimisation techniques to ensure higher visibility and an effective allocation of your overall budget. Everything we do is backed by detailed reporting so that you always understand what results are being achieved and what improvements we’ve made.