The process
Step 1
The audit
We begin by reviewing your existing campaigns, account structure and feature usage to identify missed opportunities and room for improvement. We also gather competitor insights to better understand your industry and your performance compared to your competition.
Step 2
Building a long term strategy
The next step is developing a long term strategy to cement future success. We create projections of where the account should be in 3-12 months and build an ideal campaign structure for both search and shopping campaigns.
Step 3
Quick wins
We then leverage quick wins to immediately improve performance. This can involve changing a campaign setting, resolving merchant centre issues or simply improving your ad copy.
Step 4
Reporting
We won’t confuse you with a bunch of PPC jargon. We provide straight-forward reports that your executive management team can easily understand and see the value in. We report on the metrics your business cares about.
